The challenge: Unauthorized sellers harming brand integrity
Hanz de Fuko, a high-end hair care and styling brand, had built a strong reputation in premium salons and select retail channels. However, their presence on Amazon was largely unregulated, with unauthorized sellers controlling the marketplace. These sellers offered inconsistent pricing, poor content quality, and subpar brand representation—damaging both customer perception and sales potential. To take back control and unlock new growth opportunities, Hanz de Fuko partnered with Amify.
The strategy: Strengthening brand control and optimizing for growth
- Brand protection & unauthorized seller removal – Using proprietary technology, Amify identified and removed unauthorized sellers, stabilizing pricing, eliminating channel conflict, and ensuring that all brand demand was properly captured.
- Expanding market share – Through a comprehensive advertising strategy utilizing Amazon’s full suite of promotional tools, Hanz de Fuko increased visibility and gained a competitive edge in the category.
- Scaling through optimization – Leveraging Amazon DSP, Subscribe & Save, and other merchandising tools, Amify maximized customer lifetime value and expanded the brand’s reach.
Results
100% Buy Box capture – Complete control over branded demand for 2+ years.300% run rate growth – Tripled sales in under two years.
Achieved 12-month sales target in just 5 months – Outpaced expectations by 7 months.
The impact
By reclaiming control of its Amazon presence, Hanz de Fuko stabilized pricing, improved brand representation, and unlocked significant growth. With a fully optimized channel strategy, they continue to expand their market share while maintaining a strong, brand-consistent customer experience.
